09/11/2023

The Concept

This board explains the Concept I created for Lekkerslaap. I had to create a campaign that strectched over a couple months and make a contact plan covering all months for the campaign i came with. I also crafted some of the executions to give an idea of what the campn intails.

The Concept
The Concept

Walk trough the campaign with me, in this brag board.

Walk trough the campaign with me, in this brag board.

social media components

Here you can see a summary of the social media post the campaign will use and the Giff to aboubce the contest.

social media components

looking back at the Campaign

This video is a documentation of the winners enjoying the vacation prizes they won. This documentatio wil only be posted by the brand after the campaign and contest has ended.

Celberity video

The brand will post this video of a celeberity showing how to compete in an exagerated and funny way. The brand will release 3 celebrety videos over 3 weeks.

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