Crocs

In-store posters.

This campaign consists of three in-store posters. The campaign is about highlighting the reasons Crocs are loved by its customers. I did this by using Croc's collaboration products which is also a key component of Crocs as a brand. Consumers love collaboration products, not only because they are rare, but also because they combine different styles and brands that they love. The key message focuses on the practicality of Crocs, while also emphasizing that different can be cool and turning the stigma of Crocs around. Key message: "Why fit in when you can slide in?"