Buffelsfontein
15/09/2023
Introduction
This is a group project for the Pendorings 2023 brief. We were tasked to create a campaign for a South African brand to connect with its target market by addressing current events these South Africans face. We had to craft multiple executions for one contact point (platform). With 70% of the communication in any South African language (other than English). We chose Buffelsfontein Brandewyn as our brand. As a well-known Afrikaans brand, we knew Afrikaans would be the perfect choice of language. After researching our target market, we chose radio as the execution platform.
Our short form executions
I am incredibly proud of this project and the leading role I got to play. Writing scripts and getting to write anything in Afrikaans was what made this project so enjoyable. As well as the brilliant team I worked with. My role included writing all radio scripts, writing the translation captions, and recording some of the radio executions.
